Simple Methods Anyone Can Use to
Write Effective Sales Copy
Having a cool website with all the bells and whistles is pretty amazing. However, the best internet marketers know a well crafted website isn’t worth a hill of beans without Effective Sales Copy. Therefore, being able to entice visitors to buy from you is absolute genius.
So, before you get your engine all fired-up… learn to write sales copy.
Because having an awesome website and tons of traffic is absolutely useless without the ability to convert that traffic into sales.
Now… you may be second guessing your ability to write effective sales copy, but don’t. This is your chance to prove your high school English teacher wrong, while putting extra cash in your bank account.
So… take action and learn a trade that will make and save you tons of money from now to infinity.
Here’s a simple blueprint with easy to implement strategies to help anyone with the desire to write their own compelling sales copy.
1) Research Your Market- brain storm your idea on plain notebook paper. Then research your market to identify demand, and analyze the competition. Be sure there is a need and want for what you’re offering.
2) Target Your Audience- after extensive research; narrow your market down to people who want specifically what you’re offering.
3) Grab Readers Attention with Headline- your headline should arouse your visitors’ curiosity and trigger an emotional response. If you were fishing this would be your bait.
4) Tell Your Story- make a connection with your reader through your personal story. Try to establish credibility and build trust.
5) Your Introduction- it’s your 30 seconds of fame. If you were planning to pop the question… now would be the perfect time to propose. Be sure to ruffle some feathers, stir-up their emotions, and capture your readers heart.
6) Create a Unique Selling Proposition- see how you can differentiate yourself from the rest of the market. Then intertwine your USP in your sales copy.
7) Create Visible Sub-Headlines- make them stand out and provide value for readers who like to skim sites for key points.
Make Copy Benefit Rich- don’t just list features; let the reader know what this info can do for them. And for goodness sake use examples.
9) Use Candid Testimonials- these are great motivators that gives you validity, ensures credibility, and makes it real for the reader.
10) Create Urgency- give them a reason to act now, because people love to procrastinate. For Example: limited amounts, expiration dates, etc.
11) Have a Clear Call to Action- don’t be afraid to ask for the sale; there’s nothing wrong with telling the prospect to buy now.
12) Include Bonuses- bonuses add value. People love the fact they’re getting something extra.
13) Risk Reversal- take the risk away by providing a guarantee.
14) Format Your Pages for easy Scanning- be sure to put text on white or light background, make short chunky paragraphs, and leave plenty of white space in between text for readability.
15) Font Style- use plain font like Tahoma, Arial, or Verdana. Be sure to place emphasis on keywords and selling points with bold text, italics, highlights, and underlines.
16) Be Accessible- provide visible contact information.
17) Edit, Edit, Edit!!!- proofread your copy several times then read it aloud. Also allow someone else to read it. And please use grammar and spell check.
18) Keep It Simple!- Try to make your sales copy clear and concise as if you were targeting 5th graders.
Hopefully, this information aides in your quest for mastering the art of writing effective sales copy. Good Luck and Happy Blogging.
