The Power of a Twitter Profile

Twitter has established itself as a super-power in the social community, and it’s here to stay. However, there are two things you need to get right when initiating your twitter account to increase the likelihood of your account appearing in the search results, and establishing your presence amongst followers. Although, this may seem minute in nature; inserting a keyword rich user-name and properly completing your twitter profile will have a positive impact on your twitter account.

For starters, you need to incorporate your main keyword or business name into the twitter url. You do this by inserting your keyword into the user-name when signing up. The user-name is the primary method for being found. When twitter followers are looking for people in their market to follow, the general results return twitters by their user-names. This is one critical element people miss, and later regret.

Next, you need to complete your profile after your account is confirmed. To find your profile go to account settings, then click on the profile tab. You’ll fine the twitter profile to be small but powerful. If you want to maximize your twitter marketing efforts, then here’s your opportunity to stand out in the crowd.

First, upload a photo to your account. Many people like to upload images or logos, which work fine, if you have an established brand that people know and trust. However, from my experience, you’ll gain more followers by adding an image of yourself or someone in your company. People like to know they’re interacting and following real people — not an automated system who’s sole purpose is to make a profit.

Secondly, provide a location to which you reside. This allows people in your local market to find you, plus connections are made nationally and internationally based on location. You’ll find that companies build relationships on twitter to identify potential business partners for future expansion. Also, job opportunities and mastermind groups often present themselves based on location. Remember, this could be your chance to meet like-minded people in your area.

Thirdly, if you have a working website, then leave a link. However, don’t shorten your link with a service like bit.ly or tinyurl.com, because your domain is a representation of you. It allows others to identify and resonate with you or your business before making a connection. Furthermore, this your opportunity to get a quality link pointing to your site from a reputable authority site like Twitter.

Finally, create a bio that incorporates what you’re about, and what type of people you want to connect with. A good bio shares your personal experience, builds your credibility within your market, and makes a lasting first impression. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. Additionally, a bio gives you the opportunity to squeeze in a couple focused keywords that you want to be associated with. This alone could prove to be golden.

To wrap it up, twitter is here to stay, and you need to incorporate it into your marketing plans. By doing a little extra work, you will find yourself standing on the competition’s shoulders, looking down only to help them up. Seriously, if you take the time to implement the small stuff, then maximizing social media will happen effortlessly as you spread your wings and begin to soar.

Topic: Building A Good Twitter Profile

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