Does Spam Marketing Work Or Not?
Spam Marketing Works like crazy, that’s why so many people teach this insane method of marketing, even though it’s extremely annoying to be constantly bombarded with information you haven’t requested, and there are harsh penalties for violating people’s privacy; bottom line… the results justify the means.
Spam Marketing (a.k.a email marketing) is one of the fastest ways to reach large audiences at the push of a button, and everyone uses this form of marketing; but not all email marketing is junk. Only a handful of lazy marketers tarnish the industry with the technique of spamming.
What’s the difference between spam and email marketing?
Email marketing done right is considered to be permission based. This means in order for you to receive emails from a particular company or organization you must fill out an opt-in form that gives them permission to advertise to you via email until you decide to opt-out.
On the other hand, spam marketing is the exact opposite. Spammers email you continuously without your approval about any and everything in their arsenal. And once your email is exposed, it’s resold numerous times to these so called online marketers.
Where Do Spammers Gain Access To Your Info?
You can actually do a Google Search and find tons of companies selling bulk email mail list for peanuts. These companies gain access to your information through trade shows, pop-ups, banner ads, give-a-ways, and so forth. Anytime you give your information in exchange for something of value, there’s a chance some unscrupulous entity may sell your info to these companies.
Helpful Hint: Before giving out your personal information, be sure to read the private policy agreement to ensure your privacy is protected.
If there isn’t a privacy policy, then be weary of giving out your personal information; because your info stands the chance of becoming rehashed junk, sold over and over to people looking for an easy method to their madness.
Can Spam Really Be Stopped?
Stopped… probably not; however, there are laws in place to protect you and prosecute them, and the big one in our industry is the CAN Spam Act.
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
If you’re using mass email marketing, make sure you stay with in the guidelines set forth in the CAN Spam Act, and if you’re receiving spam, don’t be afraid to report the person or company sending out this crap.
And remember, nothing lasts forever, especially under-hand marketing tactics.
No related posts.
