PPC Ad Campaign Killers

Having your PPC Ad Campaign frozen stiff can be quite disturbing, especially when you’re the procuring cause.

Don’t be fooled by the ease of entry. Most pay-per-click ad networks have strict guidelines, and not understanding them completely makes you your worst enemy.

As a marketer, you’re responsible for knowing what you can and can not do. It’s so important to read and understand the rules of engagement before going to war, and managing an ad campaign, whether big or small, is war. And being under-prepared or unequipped isn’t the ad network’s problem.

Therefore, it’s up to you to get as many things right that are under your control, because there’s no one to blame if you screw up on your end.

Yes, it’s true… pay-per-click is a great way to get traffic to your site fast, however don’t let the smell of success clog up your drain pipe. There are necessary precautions you should take to prevent disaster and keep your ad alive.

Here’s 7 tips to keep your PPC Ad Campaign flowing smoothly.

1. Make sure the ad points to a site that is relevant to the advertisement. Don’t place misleading ads or bait and switch your potential customers.

2. Don’t use a trademark term in your ad. Make sure you read the terms and conditions associated with the product you are promoting.

3. Please refrain from using objectionable or abusive language in your advertisement. This is a big NO-NO!

4. Whether intentional or not, don’t falsify information. For instance, never promote a sale that ended last week. Know your product and any promotions associated with it.

5. Be sure your site allows the visitor to use the back button or leave. This may sound silly, but many marketers intentionally trap visitors against there will. Why? Your guess is as good as mine.

6. Don’t have pop-ups on the web page your ad points to. Most pop-ups aren’t allowed by ad networks, plus they can be annoying to repeat visitors.

7. Restrain from using ALL CAPS in your ads. Remember, you want your ads to stand out, but you don’t want to over do it and appear to be SALESZY!

These are few PPC Ad Campaign killers, but are by no means all of them. So, be sure to read the guidelines of each ad network prior to spending your hard earned cash.

No related posts.